A prestige organization, based a few NYC subway stops away, with an annual world-wide spotlight during the US Open — the chance to work with the USTA was a dream come true! Working in sync with USTA production staff, it's our privilege to provide solutions for production/post-production with original content concepts, on-site event coverage, editing, motion graphics, and strategic employment.
the results:
FEATURED:
Arthur Ashe Stadium redesign...
When the USTA undertook the landmark redesign of Arthur Ashe Stadium — the largest tennis stadium in the world — AARMADA was part of the creative production team that helped bring the reimagined venue to life. A defining milestone in a multi-year partnership and our most prominent role at the US Open to date.
Pressure is a privilege...
An iconic slogan comes to life. Our efforts to promote the upcoming US Open brought together archival footage of top USA tennis talent with cutting edge production processes. Traditional VFX and new A.I. tools helped us create a virtual studio commercial shoot, and then spice it up even more with some extra heat!
Messaging on and off the court...
Tasked with creating various video features for use in a wide range of USTA applications, our US Open projects have been huge successes, with videographers, designers and editors operating from New Haven, CT; New York, NY and the National Tennis Center in Flushing, Queens, NY. Across a multi-year engagement, our work has generated millions of views — delivering broadcast-ready content at the pace and scale the US Open demands.
other USTA projects
USTA holidays...
The USTA tasked our team with creating digital holiday messages, with "ice" as its core visual theme. We conceptualized a world of winter beauty in stunning 3D, and collaborated with USTA producers to execute this "Winter Wonderland" — reviewing the year in photos, and spreading the love beyond the court.